What Role Does Personalization Play in the Fragrance Market Boom?
Fragrance Market Size was estimated at 35.36 (USD Billion) in 2023.The Fragrance Market Industry is expected to grow from 36.39(USD Billion) in 2024 to 50 (USD Billion) by 2035. The Fragrance Market CAGR (growth rate) is expected to be around 2.93% during the forecast period (2025 - 2035).
The Global Fragrance Market Industry is witnessing an increasing consumer preference for natural and organic fragrances. This trend is driven by a surge in awareness regarding the harmful effects of synthetic chemicals used in traditional fragrances.
The Global Fragrance Market has witnessed significant growth driven by the rapid expansion of e-commerce platforms. As convenience becomes a top priority, more consumers are opting to shop for fragrances online. In response, major brands are boosting their digital presence. Retail giants like Amazon and Sephora have optimized their online fragrance offerings, contributing to a 40% rise in e-commerce fragrance sales as shoppers increasingly embrace digital channels.
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